By now we have all done it. Seen an infographic so interesting that we have been compelled to immediately share it on Facebook, tweet it, forward it in an email or share it on LinkedIn. When they do 'go viral', infographics can be a hugely effective way to get a marketing message across, or to…Read more
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The Holidays are a retailer’s best friend, and worst enemy. When planned for ahead of time they will provide a solid bottom line for the rest of the financial year; when neglected until the last minute, they can be stressful and disappointing. Your holiday selling will be much less stressful, and much more profitable,…Read more
P.T. Barnum ran a museum in New York City 160 years ago that attracted huge crowds. The content of his museum included things like a stuffed mermaid; the world's oldest woman; and a live gorilla that Barnum claimed to be a man eater. But the huge crowds did not translate into trust of any kind.…Read more
Obviously, if you could post content that reads: "To be given a thousand dollars tax-free, or your choice of a free Mercedes Benz or Jaguar, click HERE", you would have the Perfect Link. With the giga-clicks to prove it. But more than likely your marketing manager would not go for this. Not even if he…Read more
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