Category Archives: Content Strategies

Measure Your Content Marketing Campaign on the Micro Level

Counting page views or tallying bounce rates is how content marketing campaigns usually index the success of their strategy. But the online marketing process is moving quickly past those benchmarks having any real meaning for your business goals. The ways and means of getting eyeballs on your content haven't changed all that much, but the…
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Looking for Content? You’ve already got it!

In the Good Old Days a pair of shoes could be worn for years, because when they started to get down at the heels you took them down to the little old shoe repair shop on the corner and had them resoled, etc. But today we usually just throw them out, or donate them to…
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Good Grammar Ain’t Hard

Doesn't that title just grate on your nerves? You might not even read this post because of it! Your customers and viewers expect your content to be engaging, useful, and edited properly so there are no typos, grammatical errors, or misspellings. With so many apps out there for checking your copy, it should be a…
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Do It Now

"Time and tide wait for no man" said Lord Nelson, whose statue towers above the traffic of London. There is a world of difference between the "hard sell" and creating a sense of urgency in a prospect. The first is universally viewed as negative; but the second sounds very reasonable, and doable. Social media is…
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