Category Archives: Content Strategies

What kind of content earns links?

Obviously, if you could post content that reads: "To be given a thousand dollars tax-free, or your choice of a free Mercedes Benz or Jaguar, click HERE", you would have the Perfect Link. With the giga-clicks to prove it. But more than likely your marketing manager would not go for this. Not even if he…
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How to Write Tight

Tight writing is both effective and enjoyable. When you read content that gets to the point, that avoids cliches and heavy, dull syntax and grammar -- that almost reads like a good short story or piece by a professional journalist -- that is when you are reading tight writing. "Keep it short and sweet" should…
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Measure Your Content Marketing Campaign on the Micro Level

Counting page views or tallying bounce rates is how content marketing campaigns usually index the success of their strategy. But the online marketing process is moving quickly past those benchmarks having any real meaning for your business goals. The ways and means of getting eyeballs on your content haven't changed all that much, but the…
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Looking for Content? You’ve already got it!

In the Good Old Days a pair of shoes could be worn for years, because when they started to get down at the heels you took them down to the little old shoe repair shop on the corner and had them resoled, etc. But today we usually just throw them out, or donate them to…
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