Category Archives: Content Strategies

Good Grammar Ain’t Hard

Doesn't that title just grate on your nerves? You might not even read this post because of it! Your customers and viewers expect your content to be engaging, useful, and edited properly so there are no typos, grammatical errors, or misspellings. With so many apps out there for checking your copy, it should be a…
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Do It Now

"Time and tide wait for no man" said Lord Nelson, whose statue towers above the traffic of London. There is a world of difference between the "hard sell" and creating a sense of urgency in a prospect. The first is universally viewed as negative; but the second sounds very reasonable, and doable. Social media is…
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Think Big, Talk Small

Writing quality content is a David and Goliath proposition: Your content is like the diminutive David, up against those giant Goliath brands that can afford to hire the best content writers and back them up with a dazzling array of apps and gimmicks. To make your content count, to get it out there, you need…
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Tell a Story: Snag a Customer

Storytelling is a craft. You have to learn it, mostly by doing it, sometimes by taking a class about it. To engage your viewers, to increase traffic and leads, always tell a story. And not a long one. Shakespeare said: "Brevity is the soul of wit." Tell a story about who you are and why…
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