Category Archives: Content Strategies

Think Big, Talk Small

Writing quality content is a David and Goliath proposition: Your content is like the diminutive David, up against those giant Goliath brands that can afford to hire the best content writers and back them up with a dazzling array of apps and gimmicks. To make your content count, to get it out there, you need…
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Tell a Story: Snag a Customer

Storytelling is a craft. You have to learn it, mostly by doing it, sometimes by taking a class about it. To engage your viewers, to increase traffic and leads, always tell a story. And not a long one. Shakespeare said: "Brevity is the soul of wit." Tell a story about who you are and why…
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Creating Traffic with Controversy

Creating content that sizzles is one thing; creating content that brings in traffic and leads is another. While you always want your content to be high quality, you also want it to be engaging. That may mean going out on a limb with something controversial. Not vulgar or insulting, and certainly not libelous (as your…
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Write Better Content by Going Crazy for a Moment

Keeping up a constant stream of quality content for your blog(s) can quickly lead to writer's block or even complete burnout, where all you want to do is run screaming out of the house, smashing your laptop on the nearest rock, and head for Bali Hai, to loll on the beach collecting sea shells for…
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