How to Prepare Your Website for Traffic

Has the problem of low traffic on your website been giving you nightmares? Have you recently invested in marketing your website and are now wondering how you are going to handle all the traffic? Well, let us first congratulate you, dear business owner, on the wonderful new problem. Every business owner would love to deal with the problem of heavy traffic on their websites. Ask Amazon, if you don’t believe us!

Do you expect a surge of interest in your website? We will help you handle it with these simple tips.


  • Invest it making it mobile responsive


If you are expecting that people will flock to your website as a result of a marketing initiative, you can bet that almost all of the traffic is going to be via mobile. Invest in making your website mobile-responsive, if you haven’t already. More than half of the website traffic in the US is on the mobiles. This number is set to increase every year.


  • Test the loading time like a maniac


Loading time is everything today. If the landing page doesn’t load in under 2 seconds, chances are that the visitor would leave the website and go straight to the competition. That’s as good as marketing your competition, isn’t it?

If you expect a traffic spike for your website, test the loading time under regular, peak and breakdown conditions. Benchmark the loading time with your competitor’s websites and strive for the lowest number.


  • Keep the browsing paths simple


When you increase the landing pages or browsing path options, you are likely to lead to dead ends. Use link validators and remove dead links. Restrict the number of lead-in pages. This helps you restrict the browsing paths to a manageable number.

Once you have a list of allowed browsing paths, you can design the user experience better. This will ensure lower drop-offs and increase the likelihood of a return visit.


  • Know who dropped in


Unlike the good old days, visitors do not drop their calling cards on websites. Make it easy for them drop in their information. The marketing investments are best utilized only when you can get to know your website visitors.

On all the possible landing pages, have easy customer registration forms to drop in their basic information. At the very least collect names and email ids from your visitors. This information coupled with their source can help the sales team qualify the leads later.

You’ll find easily integrated forms that you could use on your website to help you collect this information available for free from EmailMeForm. On the blog posts or other information pages, have opt-in forms that could let your visitors sign up for more communication from you. Opt-in forms are non-intrusive and easy to use. These can be offered only during browsing of specific areas in the website.


  • Do the traffic analysis daily


During a heavy traffic period, analyze the traffic period daily to determine your next steps. Closely monitor browsing paths, drop-offs, opt-in and visitor information collection. This can help you understand the scope of improvement and the high impact areas of your website. A speedily and well-interpreted traffic report can help you make changes rapidly. Every second counts on the internet. Don’t wait to make the improvements.

Following these simple 5 tips can help you set up your website for higher traffic. Go full steam on promoting your website, now that you know how to set it up for more visitors. Do you have any more nifty ideas to set up your website for traffic? Reach out to us in the comments. We would love to hear more from you.

Author Bio: Deborah Tayloe is a digital copywriter, blogger, and contributor to EmailMeForm. She is an Erie, Pennsylvania native who currently resides in North Carolina with her husband and an energetic toy fox terrier.

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