Should you be sharing content on LinkedIn?
Yes you should, if you're a small business and just getting started. It's an easy and inexpensive way to get your brand in front of targeted influencers. And you do the targeting!
LinkedIn is aggressively pursuing their goal to become the go-to place for real-time business news.
Control that granular over B2B targets is LinkedIn's specialty.
Using their Sponsored Updates, you can reach some very specific target audiences by:
Level of seniority
Costs for doing this are very reasonable on LinkedIn. Most small businesses find their clicks to be around $4.00. But if your your CTR (click through rate) is high, you can get a substantial discount on your CPC (cost per click).