By now we have all done it. Seen an infographic so interesting that we have been compelled to immediately share it on Facebook, tweet it, forward it in an email or share it on LinkedIn. When they do 'go viral', infographics can be a hugely effective way to get a marketing message across, or to bring wider recognition to your brand or idea. While you can never be certain that your infographic will catch the attention of the masses - or at least your target audience - there are some things you can do to help its chances of doing so:
Identify a Real Goal - In order for it to be of use to you as an online marketing tool, you need to define exactly what your goal is for your infographic. Do you want to build your 'brand profile' by educating and/or entertaining people or are you trying to acquire customers or sell a product? By answering these questions, you can determine just what kind of information and content to include.
Tell A Singular Story - Although an infographic contains a number of different pieces of information, they should all relate to the same central idea and tell a cohesive story. Creating a great, shareable, infographic involves coming up with a way to impart facts, figures and information about a single idea in a new way, not just jumbling some random facts together and adding some cartoon clip art.
Get Your Facts Straight - To avoid embarrassment, make sure that the facts you include come from a reliable, accurate and verifiable source. When you think the piece is finished make sure that you go back and ensure that any numbers you have included are absolutely right as well, as an extra zero added or omitted by mistake can change everything!
Go for Good Design - The appeal of a good infographic also lies in its design and visual appearance, but that does not mean you should go so overboard with the visuals that the actual message gets lost. According to Rose Burberry-Martin, who works with veterans, ERISA, and litigation lawyers, "To create a good balance between the two elements try looking at some of the infographics that have personally appealed to you in the past for help and inspiration. There are also an increasing amount of software and web based applications that can be utilized to great effect if graphic design is really not your 'thing'."
Make It Super Sharable - In order for an infographic to 'go viral', people have to share it and so you need to make it as easy to share as possible. In addition to the very obvious links on major social channels, offer an embed code so that people can add it to their own websites or blogs. Offer a PDF that can be downloaded and printed off. And don't forget that, as it is an image after all, to add it to a site like Pinterest, a place that you may not think of as a promotional site but where actually more images are now shared than any other single spot on the Internet!