SEO Secrets

How to Write Tight

Tight writing is both effective and enjoyable. When you read content that gets to the point, that avoids cliches and heavy, dull syntax and grammar -- that almost reads like a good short story or piece by a professional journalist -- that is when you are reading tight writing. "Keep it short and sweet" should…
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Measure Your Content Marketing Campaign on the Micro Level

Counting page views or tallying bounce rates is how content marketing campaigns usually index the success of their strategy. But the online marketing process is moving quickly past those benchmarks having any real meaning for your business goals. The ways and means of getting eyeballs on your content haven't changed all that much, but the…
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Reach Those Golden Influencers with LinkedIn Ads

Should you be sharing content on LinkedIn? Yes you should, if you're a small business and just getting started. It's an easy and inexpensive way to get your brand in front of targeted influencers. And you do the targeting! LinkedIn is aggressively pursuing their goal to become the go-to place for real-time business news. Control…
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Looking for Content? You’ve already got it!

In the Good Old Days a pair of shoes could be worn for years, because when they started to get down at the heels you took them down to the little old shoe repair shop on the corner and had them resoled, etc. But today we usually just throw them out, or donate them to…
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