SEO Secrets

Do It Now

"Time and tide wait for no man" said Lord Nelson, whose statue towers above the traffic of London. There is a world of difference between the "hard sell" and creating a sense of urgency in a prospect. The first is universally viewed as negative; but the second sounds very reasonable, and doable. Social media is…
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Think Big, Talk Small

Writing quality content is a David and Goliath proposition: Your content is like the diminutive David, up against those giant Goliath brands that can afford to hire the best content writers and back them up with a dazzling array of apps and gimmicks. To make your content count, to get it out there, you need…
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Tell a Story: Snag a Customer

Storytelling is a craft. You have to learn it, mostly by doing it, sometimes by taking a class about it. To engage your viewers, to increase traffic and leads, always tell a story. And not a long one. Shakespeare said: "Brevity is the soul of wit." Tell a story about who you are and why…
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Creating Traffic with Controversy

Creating content that sizzles is one thing; creating content that brings in traffic and leads is another. While you always want your content to be high quality, you also want it to be engaging. That may mean going out on a limb with something controversial. Not vulgar or insulting, and certainly not libelous (as your…
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