A website can have a beautiful layout, design and all the functionality in the world but if it cannot be found by someone searching the web than it may as well not exist. Once the site is designed, coded and published to the web, the next choice is going to be how to market the site. This is where learning the basics of search engine optimization will be of great value.
Basic things have to happen to get a site indexed and showing up for related searches in various search engines. This site will provide details on some of the basic steps, but knowing them and putting forth the effort to apply them are two different things. SEO is not something that can be applied and have results over night. It is an ongoing effort to do various things that will promote the site and allow it to be able to rank for targeted search terms.
Site owners have to decide between two options. Either learning how to do it and then doing it on their own or setting a marketing budget and hiring professional search engine optimization company to optimize their site. Both choices have positive and negative factors about them. Learning SEO and doing on ones own time will save money but will require the site owner to invest long hours and the results may not come for a long time. Hiring an SEO professional will save the site owner having to spend the time to learn it and apply it themselves. It will also bring results faster but will cost the site owner the finances needed to pay for the services.
The choice to invest in search engine optimization services usually comes down to how much time one has and how much finances are available. If the finances are available the choice to hire a professional is almost always money well invested.