In a world buzzing with constant notifications, overflowing inboxes, and open-plan offices, staying focused has become more of a superpower than a skill. It’s the difference between moving forward with clarity—or spinning in circles, responding to everyone else’s priorities but your own.

For Shalom Lamm, an entrepreneur, real estate investor, and CEO with a decades-long career building businesses, focus is his most valuable currency.

“In any given day, I can’t control what happens in the world—but I can control where I place my attention,” Lamm says. “Focus is a choice, and like any choice, it’s strengthened by daily habits.”

In this blog post, we dive into how Shalom Lamm structures his day, environment, and mindset to minimize distractions and maximize deep work—plus actionable strategies you can use to do the same.

Why Focus Is So Hard—And So Valuable

Before we get into habits, let’s talk about the modern attention crisis.

We live in a world designed to distract us:

• Smartphones that buzz with every message
• Social media platforms engineered to steal time
• Open workspaces filled with noise and interruptions
• An “always-on” culture that rewards busyness over results

For Lamm, focus isn’t just about being productive—it’s about being intentional.

“If I’m not deliberate with how I spend my attention, it gets spent for me,” he says.

The good news? Focus is trainable. And Shalom Lamm’s daily practices prove it.

Morning Rituals That Set the Tone

Lamm begins each day with what he calls a “clarity window”—a 90-minute block of uninterrupted time before engaging with the outside world.

This window typically includes:

• A short workout or brisk walk
• Reading from a business or leadership book
• Reviewing the top 3 goals for the day
• A quick journal entry reflecting on lessons from the previous day

Most importantly, he avoids all digital input during this time—no email, news, or social media.

“The first hour of the day belongs to me. If I start reactive, I stay reactive. If I start focused, I stay focused,” Lamm explains.

Try this: Create a no-distraction morning routine. Even 30 minutes can help prime your mind for a focused day.

The Power of the “One-Page Plan”

One of Lamm’s key habits is his daily one-page plan. At the start of each workday, he writes down:

• Three high-impact tasks that align with weekly goals
• Two people he wants to meaningfully connect with
• One personal intention (e.g., patience, presence, clarity)

This simple ritual ensures he doesn’t confuse urgency with importance.

“The to-do list is endless,” Lamm says. “But if I knock out those three priorities, I’m winning the day.”

Takeaway: Simplify your plan. Focus on a few key wins, not endless busywork.

Work Blocks > Multitasking

Multitasking kills focus. Lamm combats this by structuring his day into deep work blocks, usually 90 minutes long, where he commits to one task—no distractions allowed.

During these blocks:

• His phone is in another room
• Email and Slack are paused
• Music is instrumental or white noise only
• A timer keeps him accountable

Once the timer ends, he takes a break—stepping away from his desk, grabbing water, or doing a quick stretch.

“Focus is like a muscle. You have to give it rest between reps,” says Lamm.

Try this: Use the Pomodoro or 90-minute sprint technique. Guard these blocks like gold.

Environment Shapes Focus

Lamm also pays close attention to his physical workspace. His desk is clean, minimalist, and free of clutter. He only keeps out:

• His one-page plan
• A notebook and pen
• A glass of water

He also uses lighting and noise control to maintain an atmosphere conducive to thinking.

“When your space is noisy or chaotic, your mind reflects that. A quiet room can be the difference between distraction and breakthrough.”

Takeaway: Set up a space that makes focus easier, not harder.

Tech Boundaries That Work

Technology can be your biggest distraction—or your biggest ally. Lamm uses it strategically:

• Email windows (he checks email at 11 a.m. and 4 p.m. only)
• App blockers during work blocks (like Freedom or FocusMode)
• Do Not Disturb settings on all devices from 9 p.m. to 7 a.m.

Social media? He checks it once a day—if at all.

“Digital boundaries are not a luxury. They’re a necessity for clear thinking,” Lamm says.

Try this: Audit your screen time. Where are you leaking attention—and how can you plug the holes?

Micro-Habits That Preserve Mental Energy

Shalom Lamm believes focus isn’t just about the big habits—it’s about tiny choices repeated consistently:

• Saying “no” to meetings that lack purpose
• Ending the day with a written reflection
• Walking between meetings to reset mentally
• Drinking water before reaching for coffee
• Using noise-canceling headphones when working in busy environments

These habits create a compound effect—protecting mental bandwidth throughout the day.

Ending the Day with Intention

Lamm closes every workday with a 10-minute reflection. He asks:

• What did I accomplish?
• What distracted me—and why?
• What can I improve tomorrow?

He writes down one lesson learned and one action item to carry into the next day.

“Focus isn’t just about today,” Lamm explains. “It’s about building focus over time. Reflection is where the learning happens.”

This daily review helps him course-correct and stay aligned—even during chaotic weeks.

The Results: More Focus, Less Friction

Since adopting these habits, Shalom Lamm reports:

• Higher output with fewer working hours
• Deeper strategic thinking in his businesses
• Stronger relationships, thanks to greater presence
• Less burnout, even during intense seasons of work

But most importantly, he feels in control of his day, rather than letting the day control him.

“Focus is freedom,” Lamm says. “If you can protect it, you can lead with clarity—and that’s where great work begins.”

Final Thoughts: Start Small, Stay Consistent

You don’t need to overhaul your life to beat distractions. Start with one or two of Lamm’s habits:

• A no-input morning routine
• A daily one-page plan
• Scheduled email checks
• Deep work blocks with zero notifications

Small shifts, practiced daily, create big results.

Because in a world full of noise, the real edge isn’t working more—it’s focusing better.

Strategic Focus: Shalom Lamm on Choosing the Right Marketing Goals for Long-Term Growth

In today’s crowded digital world, entrepreneurs are often overwhelmed by the sheer number of marketing metrics they’re told to track: website traffic, email subscribers, likes, comments, click-through rates, conversions, and more. The pressure to “do it all” can dilute focus and lead to underwhelming results.

Entrepreneur Shalom Lamm, known for his strategic business mindset and decades of experience in real estate and online ventures, has a different approach. He encourages entrepreneurs to stop chasing vanity metrics and instead prioritize marketing goals based on long-term value, not short-term spikes.

“Marketing without direction is just noise,” Lamm says. “To win in today’s economy, you need to understand which goals fuel real growth—and which ones just look good in a report.”

So, how do you know whether to focus on email list building, website traffic, or social media engagement?

Let’s break down each goal—and how Shalom Lamm recommends entrepreneurs prioritize them.

 

1. Email List: The Digital Asset You Own

If there’s one marketing goal Shalom Lamm consistently ranks as a top priority, it’s building an email list.

Why?

Because while platforms like Instagram, TikTok, or Google can change algorithms overnight, your email list is an asset you own and control. It allows for direct communication with your audience, higher conversion rates, and long-term relationship building.

“Social media is rented space. Email is owned real estate,” says Lamm. “It’s where real trust and sales happen.”

He recommends setting SMART goals for list growth, such as:

• Adding 500+ qualified subscribers per month

• Increasing open rates through subject line testing

• Building segmented lists for better targeting

Email doesn’t just deliver value—it keeps your business resilient.

 

2. Website Traffic: Quality Over Quantity

Driving traffic to your website is important, but not all traffic is created equal. Shalom Lamm cautions entrepreneurs against obsessing over raw page views without considering who is visiting and why.

“Ten thousand visitors who bounce in 5 seconds mean nothing,” Lamm says. “Give me 1,000 who read, engage, and convert any day.”

Instead of chasing volume, Lamm suggests setting intentional traffic goals, such as:

• Increasing traffic from high-converting referral sources

• Improving time on page and bounce rate

• Optimizing pages for user intent and SEO relevance

Driving the right traffic to the right content at the right time creates momentum that supports other marketing goals—especially list growth and sales.

 

3. Engagement: A Vanity Metric or a Visibility Tool?

Likes, comments, and shares often feel rewarding—but they can be deceiving.

Shalom Lamm is quick to remind entrepreneurs that engagement doesn’t always equal income. “Social engagement is great for visibility, but you can’t deposit likes in the bank,” he quips.

That said, Lamm sees engagement as a top-of-funnel tool. It builds brand awareness, signals interest, and helps platforms boost your reach.

His advice: Don’t make engagement your end goal—use it as a stepping stone to deeper actions:

• Drive social followers to your email list or blog

• Use comments to start real conversations

• Repurpose popular content into lead magnets or opt-in offers

“Engagement is a spark,” Lamm explains. “Your job is to turn it into a flame.”

 

So, Which Goal Should You Prioritize First?

Shalom Lamm offers this hierarchy for entrepreneurs looking to focus their marketing energy:

1. Email List – It’s your most valuable long-term digital asset.

2. Website Traffic – Drives discovery and fuels conversions (if optimized).

3. Engagement – Important, but secondary to direct access and conversion goals.

That doesn’t mean you ignore the others. But your marketing strategy should flow toward ownership and conversion, not just visibility.

 

Final Thoughts: Strategic Simplicity Wins

Entrepreneurs often fall into the trap of overcomplicating marketing with too many goals and too little clarity. Shalom Lamm’s approach is about simplifying strategically—choosing goals that build a strong foundation, not just short-term buzz.

“If I had to choose between 10,000 Instagram followers or 1,000 email subscribers who trust me,” Lamm says, “I’d take the list—every time.”

The takeaway? Focus your efforts where they’ll matter most in one, five, and ten years. Let engagement support traffic. Let traffic build your list. And let your list drive your business.