In the Good Old Days, a pair of shoes could be worn for years because when they started to get down at the heels, you took them down to the little old shoe repair shop on the corner and had them resoled, etc.

But today, we usually just throw them out or donate them to a thrift store.

If you’ve been racking your brains to come up with new and engaging content for your social media, instead of initiating a massive search for brand-new material, go back to your own material from a year or six months ago.

Look at the analytics. Those posts that did well initially can be repaired, updated, and recycled.

Most of your previous quality content contains nuggets of gold that you didn’t fully exploit the first time around. Expand on them now.

Get those old shoes fixed up; don’t just throw them out!

Posted in SEO Secrets.